Event Recap

A/B Test + Behavioral Analytics: Better Decisions, Better Results

Mouseflow and Varify.io come together for a practical conversation on combining A/B testing and behavioral analytics to make better experimentation decisions. Featuring a real-world case from Chip and insights from Ruben de Boer on AI, experimentation, and building a culture of evidence-based decision-making. 

Popcorn

What we covered:

  • How A/B testing + behavioral analytics reveal the why behind experiment results

  • A real-world Chip case study using Mouseflow and Varify.io

  • Ruben de Boer’s perspective on AI and the future of experimentation

  • Live Q&A on experimentation, behavioral analytics, and AI

About Mouseflow

Mouseflow is a powerful behavior analytics platform designed to help businesses optimize their websites by understanding how users interact with them, providing deep insights into visitor behavior through session recordings, heatmaps, funnels, form analytics, and user feedback tools.