High traffic, low conversions
Most of the time, all traffic is not created equal, and while increasing traffic is one of your main KPIs, you are failing to convert them.
Underperforming landing pages
The struggle is real. Optimizing becomes a hard task because you don't know the reason behind low page engagement.
Great ads, low engagement
Platforms tell you your CTRs are above industry benchmarks, but somehow they don't end up converting.
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