The Data Behind Conversions: AI & CRO in Practice

Free Event | Copenhagen | June 17th

The Data Behind Conversions: AI & CRO in Practice

AI is reshaping how CRO and marketing teams work but what does that actually look like in practice? Join us for a day of real stories, insights, and honest conversations about turning data into results.

Claude and Mouseflow MCP connector. From user data to AB testing hypothesis

How AI helps teams move from data to decisions - faster!

Conversion optimization in the age of AI

Get industry experts' view on AI's impact on conversion optimization and experimentation and the future

Meet and network with industry peers

🗓️ Wednesday, June 17th

🕒 8:30 - 11:45 AM

📍 SOHO, Flæsketorvet 68, 1711 Copenhagen K

Reserve Your Spot

What to expect

Walk away with more than notes

Built for practitioners who want to move faster - from insight to action, not just theory

A clearer AI strategy for CRO

Understand where AI actually adds value in your optimization workflow - not just for building more dashboards, but for uncovering insights, prioritizing issues, and knowing what to do next.

Practical UX/UI techniques

Learn how to spot and solve user pain points using Session Recordings, Heatmaps, and behavioral analytics - combined with AI tools like ChatGPT, Claude, and more.

Real benchmarks and inspiration

Hear how other companies are getting measurable insights and results with Mouseflow.

Meet the Speakers and Mouseflow Team

Jakob Ohlsen Baagø

Director of Sales and Partnerships, Mouseflow

Kate Sygrove

Director of Customer Success & Support

Schedule

The Agenda

A jam-packed morning of insights, stories, and conversations.

8:30 - 9:15 AM

Networking

Registration & Optional Breakfast

9:15 - 10:00 AM

Welcome from Mouseflow

Latest News from Mouseflow: AI & MCP

Discover how Mouseflow empowers businesses to eliminate friction and boost conversions. We'll also talk about where Mouseflow is heading, how AI fits in, and what we've been building.

Mouseflow

10:00 - 10:30 AM

Speaker Talks

What if your UX team always had an analyst in the room?

Join Kat from Bonnier News' UX team for an honest talk about where they are, and where they're headed. She'll share how Mouseflow already shapes the way they work - and what she can see becoming possible as they push further into AI-assisted analysis. No polished case study. No "we've got it all figured out." Just a UX designer thinking out loud about the questions the UX team are facing and the workflows they're building toward.

Kat, UX/UI Designer: Bonnier News

10:30 - 10:45 AM

Break & Refreshments

10:45 - 11:15 AM

Speaker Talks

What really drives Experimentation Success in the age of AI?

Ruben de Boer is a well-known figure in the experimentation and CRO world, especially in Europe. He specializes in helping companies move from "running isolated A/B tests" to building organization-wide experimentation and evidence-based decision-making systems.

Ruben de Boer, Experimentation & Decision Strategy Leader

11:15-11:45

Speaker talks

RIP: "This experiment probably works"

Everyone is testing. All the time. But many miss out on connecting insights and testing across channels. You’ll see cases where channels work together to create easy wins and a framework to support it. A case proven in 1 channel can scale into optimization ideas for other channels easily with AI. And is your organization a tough nut to crack? There’s no better firepower than a data-driven test result with neon-green dollar-signs jumping around.

Nicolai Høg, Senior Director of SEO, CRO & UX at WPP Media Denmark

11:45 -

Networking

Drinks & light refreshments

About Mouseflow

Mouseflow is a powerful behavior analytics platform designed to help businesses optimize their websites by understanding how users interact with them, providing deep insights into visitor behavior through session recordings, heatmaps, funnels, form analytics, and user feedback tools.

Reserve your spot today!