FREE EVENT | Thursday, May 29th 2025 | 3PM-7PM
From Friction to Conversion:
Optimising Website UX & CRO
Discover what's in store at our upcoming event! Join us to delve into the latest insights and strategies in conversion rate optimization (CRO) and user experience (UX/UI) design. Here’s what you can expect:
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Real-life User Stories from 2 Mouseflow Customers
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Learn how CRO Experts from a leading agency work with Conversion Strategy
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Understand the impact of Website UX/UI best practices
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Learn what Session Recording & Heatmaps can do for you
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Meet Mouseflow's Product and Customer Success teams
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Network with Industry Experts and Mouseflow Users
Key Takeaways
What can you expect from the event
Join two insightful sessions and discover how British Heart Foundation and Borough Kitchen have improved their digital journeys, increased conversion rates, and perfected their website UX/UI using Mouseflow.
You will also get an agency's perspective on things as Vervaunt (one of Britain's leading CRO agencies) unfolds how they work with Conversion rate optimisation and share insights into how you can maximise your chances for finding high impact wins.
So, if you’re looking to improve website UX/UI, boost engagement, reduce drop-offs, and improve conversions, this is a must-attend event. And it is FREE!
Detect & Fix Friction
Learn how British Heart Foundation identifies and addresses user pain points
Optimise Website UX/UI
Discover strategies to enhance user experience and reduce frustration
An Agency's View on CRO
Learn how Vervaunt creates a winning strategy for their customers
Master CRO for Higher Conversions
Director of eCommerce at Borough Kitchen shares an insightful view on Conversion rate optimisation
Andrew Halloway
UX/UI Lead, British Heart Foundation
Andrew is a seasoned UX/UI Lead with over 10 years of experience in building and mentoring design teams. With a rare combination of expertise in UX, UI, and development, he is a go-to resource for any question across these disciplines, consistently offering thoughtful solutions and valuable perspectives.
Eva-Marie Charlebois
Director of eCommerce, Borough Kitchen
With over 15 years of experience in senior marketing roles, Eva-Marie is a results-driven leader with a proven track record in tech companies. Specializing in marketing strategy, creative direction, operations, and product-related initiatives, she has a strong focus on digital marketing, retention strategies, onsite engagement, livestream, CRM, and product management/development.
Nick Phipps
CRO Lead, Vervaunt
Nick is dedicated to helping clients optimize their eCommerce websites through data-driven insights and continuous experimentation. With a strong background in user research, he identifies key opportunities to enhance user experiences, improve conversion rates, and test innovative ideas.
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Jakob Ohlsen Baagø
Director of Sales and Partnerships, Mouseflow
Kate Sygrove
Director of Customer Success & Support
Hanna Jäger
Director of Product Management, Mouseflow
Arseny Sokhrannov
Enterprise Account Executive, Mouseflow
Jacinda Maria Camboia
Customer Success Manager, Mouseflow
Agenda
Check out the jam-packed agenda below to get an insight into the wisdom our emerging product leaders will be sharing.
For Customers only: Welcome & Registration
For Customers only: Meet the Mouseflow Product Team
Join us as we explore the Mouseflow roadmap, and get an insight into where we are going, with the opportunity to give feedback directly.
Registration & Networking
Creating Meaningful Digital Journeys: How Mouseflow Helps Non-Profits Optimise Websites
Learn how the British Heart Foundation leverages Mouseflow to enhance website usability, ensuring an intuitive and emotionally engaging experience for supporters and donors.
Refreshments & Networking
Create a winning CRO strategy
Learn how to set the right foundations for success, maximize your chances of finding high-impact wins, accurately measure incremental uplifts and segment your tests for new customer acquisition and top-of-funnel brand marketing
Refreshments & Networking
Christmas in June: How Borough Kitchen Prepares Early for the Festive Rush
Learn how Borough Kitchen stays ahead of the curve by preparing for the holiday season early, leveraging Mouseflow to make real-time changes that might not have been made otherwise.
